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On Saturday, 17 January, the new cut tulip season was festively launched on Museumplein in Amsterdam during Tulip Day. A gigantic picking garden featuring approximately 200,000 tulips in every imaginable colour formed the backdrop. After a short opening ceremony, visitors were invited to pick tulips for free. The theme "United in Bloom" highlighted the connecting power of the tulip. As in...

In the Netherlands, a period of snow and icy conditions disrupted daily life and transport, creating challenging circumstances for the flower trade. Auctioneer Paul Freriks reviewed the impact of severe winter weather on the auction clocks, focusing on price developments and market demand, and assessed how the sector coped under difficult conditions. "The logistical challenges were considerable...

LED systems are becoming more sophisticated. They can be dimmed and offer multiple, independently adjustable colour channels. This makes light measurements more complex, while growers still want assurance that their installation performs as promised. In response, WUR - working with manufacturers and advisers - has developed a new light measuring protocol that provides a clear, practical standard for...

On Monday, January 19 2026, a brand new Mastercourse Floriculture kicks off, again with participants who can be classified as 'Future Leaders in floriculture' in their respective countries. This week, the program will focus on the Westland region, next week, the group will also visit the IPM in Essen and other parts/companies in the Netherlands. During two intensive weeks in the Netherlands, the selected...