News » 05.11.2025 - New flower marketplace launched

Floritic.com has launched during the Trade Fair Aalsmeer at FloriWorld Trade & Event Center.

The platform connects growers, exporters, and buyers worldwide through blockchain-based smart contracts, AI-powered pricing tools, and full Track & Trace transparency — enabling faster, fairer, and more sustainable trade.

A new era for fresh product business
Floritic was designed to empower producers and help the floriculture and fresh-produce sectors become more independent, profitable, and globally connected. By integrating blockchain technology, AI-driven logistics, and escrow-backed payments, the platform ensures that every transaction is verifiable, traceable, and secure.

"Our goal is not to compete with existing marketplaces," said a Floritic spokesperson. "We complement them by offering digital infrastructure that increases grower profitability and opens new global markets with full transparency."

Beyond Flowers&Plants — expanding to fruits and vegetables
While Floritic originated in floriculture, its API-first architecture and AI modules are designed for all perishable goods. Growers of fruits, vegetables, and ornamental plants can now access the same real-time pricing, logistics, and financing tools used in international flower trade.

Floritic reinvests 5% of annual commission volume back into the grower community as loyalty bonuses. The platform aims to shorten payment cycles, reduce intermediaries, and promote direct, transparent relationships between producers and buyers.

"When growers earn more, the entire ecosystem becomes stronger," the company added. "Floritic's mission is to digitize trust and let producers lead the next chapter of global agricultural trade."

Global access to the Floritic Web 3.0 platform is available currently in the EU, Middle East, Kenya, UK, Türkiye and Turkic Countries.
 

Source: www.floraldaily.com

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