News » 21.04.2025 - Euroflora 2025: "A showcase of innovation and technology"
Euroflora 2025 hopes to make a powerful statement in Genoa's newly transformed Waterfront di Levante. As the only Italian event approved by the International Association of Horticultural Producers (AIPH), this 13th edition commands global attention for its bold fusion of floriculture, sustainability, and innovation.
Running from 24 April to 4 May, Euroflora 2025 will present a visionary showcase under the theme "Nature Takes Its Space", highlighting the role of plants and green infrastructure in shaping liveable, climate-resilient cities. With over 154 exhibits, 85,000 square meters of curated gardens and pavilions, and participation from more than ten countries, the event stands as a living laboratory for the ornamental horticulture of tomorrow.
A standard of excellence
Founded by Carlo Pastorino, then president of the Genoa Fair and inspired by France's Floralies Internationales in 1966, the exhibition has grown into a quinquennial event of global stature.
With official AIPH approval, Euroflora joins the ranks of more than 50 International Horticultural Exhibitions approved since 1960. The endorsement recognizes the event's value as a platform for international cooperation, urban sustainability, and horticultural innovation.
Japan's bonsai artistry will be led by Master Naoki Maeoka.
A showcase for green cities
Set against the spectacular Waterfront di Levante—a redevelopment by architect Renzo Piano—Euroflora 2025 brings the vision of the AIPH Green City initiative to life. The event route stretches across four kilometers of coastal urban parkland, floating marina gardens, and indoor arenas, featuring iconic "Green Origami" structures that reinterpret sails, flowers, and fishing nets as vertical, plant-filled art.
These installations are more than ornamental. They echo the growing global commitment to biophilic design, biodiversity, and integrated green infrastructure in cities. Euroflora's setting and design offer a real-world example of how urban landscapes can reconnect people with nature and promote well-being.
Technology and sustainability are central themes of the 2025 edition. One of the highlights is the Adaptive Vertical Farm (AVF) developed by SpaceV, a Genoa-based spin-off developing solutions for extreme and space-based agriculture created for the International Space Station. The AVF was presented by Franco Malerba, Italy's first astronaut. It features scalable and climate-resilient growing systems that have applications in submarines, offshore platforms, and other extreme environments on Earth.
The Italian Institute of Technology (IIT) will present robotics and sustainable biomaterials, including a vine-pruning robot and bioplastics made from winemaking waste. Also contributing are the Carabinieri Biodiversity Unit, national parks, and scientific institutions demonstrating Italy's leadership in biodiversity and climate adaptation.
Euroflora 2025 brings together culture and commerce on a global stage. Pavilions from Bhutan, Spain, France, Thailand, Monaco, Egypt, and China reflect the universal human relationship with plants—from Bhutan's Gross National Happiness to Egypt's archaeobotanical Garden of Pleasure.
Italy's flower and nursery sector, worth over €3.1 billion and exporting over €1.2 billion annually, is also at the forefront. Supported by the Italian Trade Agency (ICE), the show will host over 60 international buyers, providing vital B2B opportunities for Italian growers, exporters, and landscape suppliers.
The spirit of competition at Euroflora 2025
More than 250 competitions will be judged by a jury of over 120 international experts, including AIPH secretariat. Categories span honorary, aesthetic, and technical awards, recognizing everything from landscape design to plant quality and artistic expression.
The standout Ars Urbana competition brings together 14 landscape design projects, each interpreting the 2025 theme "Nature Takes Its Space" through bold, sustainable installations that explore how plants can reshape our built environment.
Source: www.floraldaily.com
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