News » 12.10.2026 - NL: Colours of Nature opens new location
Colours of Nature has officially opened its new location at Kasteelweg 8 in De Lier, the Netherlands. The site brings together the strengths of the entire organization, including growers, employees, Germini varieties, knowledge, innovation and inspiration. During the opening event, business relations and invited guests were given a look behind the scenes.
The location was already in use as a cultivation site for EveryD Flowers, one of the affiliated growing companies. It has now also been set up as a central hub where all parts of Colours of Nature come together, from production to sales to supply chain and logistics.
Working towards a sustainable future
Sustainability is a key part of Colours of Nature's vision for the future. The organization works from five clear ambitions: 100% Green, 100% Waterproof, 100% Emission Free, 100% Circular and 100% Efficiency.
With these goals, Colours of Nature focuses on using raw materials and water as sustainably as possible, reducing emissions, increasing circularity and organizing processes as efficiently as possible. The new location provides space to develop these ambitions further and to work with growers and partners on a future-proof gerbera sector.
New location, new look
The opening also marks a new step in the company's visual identity. During the afternoon, the renewed corporate branding was unveiled, including a new tagline: Right at The Heart.
The tagline reflects the role of the new location within Colours of Nature: the heart where people, growers, Germini varieties, knowledge and inspiration come together. It also represents the company's position at the center of the gerbera sector and its connection with the people and partners who together make up the organization.
The site is intended as a place where employees, growers and partners can meet and share knowledge, with collaboration at the core. From this new hub, Colours of Nature aims to connect knowledge and expertise further and to continue working together on innovation and the future of gerbera cultivation.
Source: www.floraldaily.com
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