News » 07.09.2026 - Pakistan: Tibba Sultanpur emerges as hub for climate-resilient growing

Tibba Sultanpur, a town in Vehari district, is quietly emerging as one of Punjab's important centers for "Gulab" (rose) cultivation, turning the beautiful flower into a profitable cash crop, as well as a source of daily employment for hundreds of poor women. More than 600 acres of land in the area are currently being used for rose cultivation, while the local rose flowers market, with around three dozen shops, has become an important trading center for South Punjab. The area witnessed a rapid expansion in rose cultivation over the past two decades because the "Gulab" crop offers attractive returns and can provide flowers throughout the year.

The story of Tibba Sultanpur's rose cultivation began around 27 years ago when progressive farmer Haji Muhammad Rafiq Khan Manais introduced the crop to the area. What started as an individual farming initiative has gradually developed into a growing agricultural activity, involving many local farmers.

Haji Muhammad Rafiq Ahmed, also the President of the Rose Market Association, told APP, "Punjab has four important rose markets, located at Theeng Mor, Pattoki, Saggian and Tiba Sultanpur. He said Tiba Sultanpur's market has established an important position in South Punjab's flower trade.

The real attraction for farmers is the crop's strong demand during religious occasions and some other festivals. Sales of roses increase sharply around Eid Milad-un-Nabi (12 Rabi-ul-Awwal), Eid-ul-Fitr, Eid-ul-Azha and the first ten days of Muharram. These peak-demand periods allow growers to earn handsome returns.
 

Source: www.floraldaily.com

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