News » 07.07.2026 - The Pots Company receives international partners in Belgium

The Pots Company hosted close to a hundred international partners at NOA Outdoor Living in Kruisem, Belgium. Distributors and customers from 25 countries attended, including several European markets, the United States, Dubai and Taiwan. The event's central theme was "Clarity in a Changing Market."

During the morning programme, CEO Emmanuel Devriendt spoke about market developments and the changes facing the sector. Several staff members also gave presentations on the future of retail, covering topics such as the growth of digital sales channels, the importance of social media for brand visibility, point-of-sale concepts and supply chain optimization.

After lunch, attendees visited logistics partner Distrigarden, where they were briefed on pallet optimization, transport efficiency and the handling of online orders. This was followed by a visit to garden centre De Molen, which sells the Ecopots and Cosapots brands.

In the afternoon, The Pots Company presented product developments for its Ecopots and Cosapots brands. For Ecopots, this includes extensions to existing pot ranges, while Cosapots is introducing a new colour, Terra Stone. The gathering also marked The Pots Company's twentieth anniversary.

Bulgarian Ecopots distributor Airplants presented an app designed to help users care for houseplants. The app notifies users when a plant needs watering and offers care advice.

Celebration of The Pots Company's 20th anniversary.

The Pots Company also gave an update on discussions with a US technology start-up researching plant monitoring applications. The aim is to develop technology that provides clear insight into a plant's condition and needs.

The event concluded with drinks, food and music in a relaxed setting.
 

Source: www.floraldaily.com

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