News » 09.06.2026 - The Pots Company celebrates 20th anniversary

On 26 June 2026, the second edition of The Pots Circle Event will take place at NOA Outdoor Living in Kruisem, Belgium. On this occasion, The Pots Company will celebrate its 20th anniversary. Founded in 2006, the company has grown over the past two decades, with Ecopots and Cosapots becoming well-known brands with a strong presence in markets across the globe. Beyond celebrating the past, the event will focus on the future: exploring the choices, opportunities and partnerships that will help bring The Pots Company's brands to even more consumers worldwide.

In 2006, Ecopots was founded in Kortrijk, Belgium, introducing a collection of pots that combine timeless design, durability and functionality. Thanks to these distinctive qualities and its unique market position, the brand quickly won the hearts of plant lovers, becoming a trusted choice for homes and gardens across numerous markets.

The founders of The Pots Company: Emmanuel Devriendt (centre, CEO), Delphine Bossuwe (COO) and Nicolaes Devriendt (Art Director).

At the event, global distributors and customers will be immersed in a programme centred around the theme "Clarity in a changing market". In a rapidly evolving market, the company aims to provide insight into changing consumer behaviour, retail trends and the global garden market, and to show how it responds to these developments with a clear long-term vision.

Also on the programme, the company will offer further insight into how they continue to build the Ecopots brand through the diversified market approach communicated earlier this year. "We will also share how the company is further strengthening its premium branding strategy through targeted B2C advertising and carefully selected brand partnerships. At the same time, a disciplined approach to distribution will go hand in hand with a strong focus on high-level merchandising wherever the brand is represented, with tailored strategies developed for specific countries and regions where relevant, a clear "Think global, act local" approach."

The event aims to inform, inspire and connect partners, while creating space for open dialogue and the exchange of ideas across markets. "Through market insights, storytelling, tailored support tools and shared best practices, we want to strengthen the evolving relationship between brand and distributor, and continue building success together in an increasingly selective retail environment."
 

Source: www.floraldaily.com

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