News » 06.11.2025 - India: Union Minister joins calls to boost floral entreprreneurship

Union Minister Dr. Jitendra Singh has said that the bio-potential of India's Northeast holds immense promise for the nation's economic growth. Speaking at the "Stakeholder-cum-Awareness Meet" and Distribution of Quality Planting Materials under the CSIR–Aroma Mission and CSIR–Floriculture Mission, organised by CSIR–NEIST, the Minister highlighted that science-led interventions are reshaping rural livelihoods and driving sustainable development across the region.

He noted that the Northeast, with its rich biodiversity and favourable agro-climatic conditions, has the potential to emerge as a centre for high-value plant-based industries. The government, he said, is working towards transforming the region into an "Agro-Entrepreneurial Hub" by integrating advanced scientific tools with traditional agricultural practices.

Drawing parallels with the successful "Purple Revolution" in Jammu & Kashmir, Dr. Singh encouraged farmers and entrepreneurs in Mizoram and other Northeastern states to adopt the cultivation of aromatic crops such as lavender, citronella, lemongrass, and patchouli. These crops, he said, have high market demand and can significantly enhance farmers' income.

He emphasized that the Purple Revolution is a model example of how blending science with local potential can create new avenues of employment and entrepreneurship, a success that can be replicated in the Northeast.
 

Source: www.floraldaily.com

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